Alain Mikli UI Project
Sector
UI Design
AGENCY
TAG School
Client
Luxottica
Year
2020
As final master’s project at TAG Innovation School in Milan (2020), I took on the challenge of designing an e-commerce platform for an high-end fashion brand. The goal was to merge elegance with seamless functionality, crafting a digital experience that reflects the exclusivity of the brand.
Exercise in designing functional flows for luxury.
The challenge was to preserve the elegance of the Parisian eyewear brand while refining its online presence to enhance desirability and drive sales. Through user research and analysis, a key gap emerged: the disconnect between discovering the product online and experiencing it as if worn. The UX strategy focused on bridging this gap, creating a seamless and engaging digital shopping experience.
