Lancia Brand Bible
Sector
UI Design
AGENCY
Armando Testa
Client
Lancia
Year
2024
The Lancia Brand Bible project is a digital tool, quickly accessible for all those involved, that includes and explains in a full and clear way all guidelines of the new Lancia Brand.
A strong digital Design System for a new brand ecosystem.
The digital brand book has the ambition to draw up clear, all-encompassing and globally defined guidelines that can be used intuitively by all those in the business. The manual is complete with all guidelines for the treatment of the logo, typography, images and all digital and physical layouts in order to ensure great consistency of the brand image over time and managed by different teams.
